Financial marketing ideas and perspectives gathered from inside the financial industry, the advertising/marketing/creative industries and from life in general.
Respect The(ir) Process
The creative process: organic, nonlinear, unpredictable and very distinct to each person. Are you respecting that process? Providing a safe space for ideas to blossom?
The power of connecting vs selling: how networking can boost long-term loyalty
Tired of feeling gross after a networking event? Try connecting instead of selling. You just might end up with more loyalty too.
The Courage To Be Creative
Allowing ourselves and our organizations to be fully creative takes some nerve. New ideas are often viewed with skepticism at first. Let’s build a workplace which encourages innovation and a staff with boundless creativity.
Identity Crisis: Have Credit Unions Lost Their Way?
Maybe instead of hanging their identity on “People Helping People” and being member-owned, credit unions dig down deep to discover their true self.
Can We Be Creative Amid Chaos?
If we only had the time to spend on the creative process, surely the work would be better, right? We’d get better results, if we could calm the chaos a bit. THEN our big ideas can come through. I don’t know about you, but it seems to me that chaos is just the name...
Lessons From A Solo Trip
What two nights two hours away from home taught me
Need Marketing Ideas? Let’s Get Creative!
Whether you’ve worked in Marketing for 15 years or 15 months, coming up with fresh ideas on demand can be a bit overwhelming. How many different ways can we advertise an auto loan promotion anyway? The constant pressure to attract attention with our marketing and...
Stop Being Busy. Start Creating Impact.
Are you so busy that long-term strategy is getting neglected? If you aren’t planning and creating impact, who is? Follow these tips to stop being busy.
Stake Your Claim In 2021: How To Stand Out From The Crowd
It doesn’t take a big marketing budget to grow. Find out how your financial institution can attract the right account holders.